My capacity was as consultant and had an inside view of his efforts to restore the trust and brand value in the marketplace.” Charlie provided a strategy of new product development, reducing costs, increasing productivity that demonstrated a leadership style of broad business acumen and a true care for the business, customers and employees. He was able to achieve a profitable growth rate on new products introduced while exiting other unprofitable lines. He will be the first person to tell you that he needed to build trust and credibility in the workforce and he did this through being present, consistent communications and unwavering expectations for superior performance. He was not only liked as a leader, but was respected by all levels of employees.”

Tactically his daily goal is to exceed consumer and retailer expectations by supporting the group’s positive ideas and initiatives. He believes in personal development and balances employee growth within business development. Charlie understands the best crafted business plan is only as profitable as the execution and problem solving skills of the leadership team.”

Charlie's generation & successful implementation of strategies across multiple business units & locations, financial acumen, knowledge of the marketplace, as well as solid relationships with vendors, customers and employees at all levels of the organization resulted in significant & sustainable impact on the P&L.”