Our team includes successful C suite leaders who have a unique combination of creating sustainable profitable growth through leadership roles in industry, leading consulting engagements for clients, and fiduciary roles as member of Board of Directors. The list of companies we have worked with in our careers include fortune 100 companies, well know branded consumer companies, as well as family owned and private equity backed companies. In addition we maintain strategic affiliations with a number of companies that provide expertise to implement successful processes for engineering, category management analytics, digital strategy, customer engagement and IT services, among others.
charles leichtweiss portrait

Charlie Leichtweis


“In business, on the spectrum from strategy to execution, there are any number of barriers to creating sustainable profitable growth.  My years in business have shown me that consultants could always tell you WHAT needed to be done... they simply could not tell you HOW.  That’s when I realized I could bring extra value to business consulting”   - Charlie Leichtweis


Charlie Leichtweis is focused on one thing... HOW to help your organization achieve sustainable profitable growth. In the world of business consultants, Charlie is unique.  Not only can he identify the threats and barriers challenging your business, he has the experience, and knowledge to enable your teams with HOW to execute solutions.

Charlie Leichtweis is a 30 year business veteran with a strong track record of success at some of America’s best known companies.   His C-suite experience extends across a variety of businesses, including CEO and President of The Testor Corporation, COO of North American Wholesale Group of Blyth Inc., CFO of Rand McNally Book Services, and CFO and Comptroller of Rust-Oleum Corp.

Charlie’s years of hands-on experience has made him a sought after advisor in the business world.   He served as Partner at Phoenix Strategic Advisors and Managing Director at Process Solutions, Inc where his vast experience in global, strategic, operational and financial leadership drove sustainable profit and growth for many companies. Charlie has deep experience in international business, including sourcing and manufacturing organizations in North America, China, Southeast Asia, and Europe. He maintains a strong network of business relationships in those areas of the world which adds to his strength as a business advisor.

His work focuses on strategy development and execution, alignment of strategy with process, global sourcing and operations, business transformation, driving growth, and creating a culture of continuous improvement.

Charlie Leichtweis is the founder of Experts in How LLC, a business consultancy focused on helping businesses learn HOW to identify, prioritize, and eliminate barriers to success. Charlie is the author of top selling books including The Power of Respect in Business and Qlikview Your Business.  He is also a popular speaker, and serves as a member of the Board of Directors for a number of companies.


Stephanie Leichtweis


Stephanie Leichtweis is a highly accomplished C suite executive with more than two decades of experience leading companies to success. She serves as a partner on the Experts in HOW team. As President of Coats & Clark Inc., and CEO of Fibre-Craft, Stephanie was responsible for running all aspects of the business, including sales, marketing, product development, consumer insights, alliances, international supply chain, and support. Her decades of experience across both B2B and B2C have made her an expert in solving today’s most complex business problems.

Stephanie specializes in strategic execution from concept to consumer. She has a proven track record for creating sustainable, profitable growth through her dynamic product development, innovation, brand management, and sales and marketing strategy. She acquired significant experience in key hands-on positions of VP Sales and Marketing at Jarden Branded Consumables; Vice President of Innovation, NPD and R&D at The Sterno Group; and Vice President of Marketing and Product Development at Blyth HomeScents, a global home fragrance and décor accessories products company.

Stephanie’s experience is complemented by her superior people skills. She continuously upgrades her management teams by identifying individual potential and providing the proper experience and training, resulting in more skillful and efficient workgroups. Stephanie earned a BA in Liberal Arts from Colgate University, New York and is fluent in French, proficient in Spanish and conversant in German.

Rick Keilty

Rick Keilty

Digital Strategist

Rick is a former broadcast executive having served as General Manager for TV stations in Charlotte, NC and Norfolk, Va. He rose up the ranks to become Sr. VP for Belo Broadcasting with oversight for a group of television stations with annual revenues of over $300 million. Much of his success was accomplished by helping companies develop effective marketing strategies designed to grow their business.

Rick made an early move into the digital space working with Belo’s pure play digital company Belo Interactive where he was involved with many successful revenue generating initiatives.

Rick has nearly twenty years of digital experience including his role as COO of TAG Automotive with responsibility for operations and launch of their Direct to Consumer Automotive Website Platform.

Rick has experienced the evolution of digital marketing and has helped companies across a multitude of industries focus their strategy while leveraging the efficiencies of digital marketing. He has years of experience in applying the power of social media and influencer marketing to boost a company’s bottom line. Rick oversees business development for East Park Consulting and works with clients on operational and business strategy.

Sherri Brennen Experts in HOW

Sherri Brennen

Digital Strategist

Sherri Brennen is a 5 time Emmy Award-winning writer and producer who specializes in helping businesses develop clear, workable digital strategies designed to support revenue and business goals. She has decades of experience in traditional media including 18 years in digital marketing. Sherri served in media management roles at Belo Broadcasting and Gannett where she created successful traditional and digital advertising campaigns for hundreds of businesses. She has developed successful digital strategies for large corporate businesses and serves as digital consultant for a thriving online community of over 70,000 members. Sherri is an author of two books and a popular speaker on How to Use Social Media to Grow Your Business. She is a partner in Eastpark Consulting responsible for digital strategy and content and serves as an associate with Experts in HOW.

sherry wi

Sherry Winn


Sherry Winn is a two-time Olympian and National Basketball Coach of the Year. She is the best selling author of Winning Leadership: Seven Secrets for Employee Champions and Sales Superstars. Her leadership and coaching skills have made her an in-demand speaker for national and international companies including New York Life, Edward Jones, Technicolor, Stub Hub and Anytime Fitness. As an associate of Experts in HOW Sherri brings skills to inspire and coach business leaders to achieve their best results.


Our team at Experts In HOW includes affiliated consultancies that help provide our clients with targeted technical expertise that complements the services we provide. We have a number of subject matter experts we can draw upon to maximize value for our clients. Among those resources, the following are strategic partners:

Creative Sales Consulting (CSC) serves retail vendors by providing account management services to targeted large retailers for more than 30 years. CSC utilizes key account teams to grow relationships and identify opportunities in the retail market. CSC helps companies in the areas of product ideation, go to market strategies, retail data analytics, negotiation, issue resolution, and overall relationship management with large retailers.

East Park Consulting, LLC is a full-service digital marketing company based in Charlotte, North Carolina. Today’s competitive business environment demands that companies have a comprehensive digital strategy. Customers and affiliates are more likely to trust a company with a relevant digital presence. East Park Consulting provides expertise from concept to execution in all aspects of digital marketing and website development.

Business Engineering is an industrial engineering firm who generate process improvements by optimizing the resources of production (labor, facilities, equipment, material, processes, and products).  The firm has been in business since 1979.


Let’s talk

(704) 412-1117