Consumer Products SUCCESS STORIES

Consumer Specialty Chemical
Leading manufacturer of coatings, adhesives, and injection molded products for the hobby, craft, and OEM markets.
Brought in to turn around a severely neglected business and to restore the Brand to past prominence.
Specialty Chemical Consumer Craft and Hobby
- Developed new strategy for the business that provided for significant revenue opportunities from existing products/customers, new products and new markets while leveraging existing core competencies in manufacturing and distribution.
- Drove net sales growth organically at a compound growth rate of 5% over a four year period versus a compounded loss of sales of 14% for the previous three years. Accomplished this by:
- Focusing the organization to drive significant growth and expansion in existing customers Hobby Lobby, Michael’s, and other retailers/distributors through trust in service, new products, and new merchandising. In addition re-established the brand in mass retail accounts.
- Revamped product development resulting in 100+ new products including innovative, best in class introductions.
- Created a culture of continuous improvement and collaboration that resulted in:
- A groundbreaking contract with the UAW that included performance incentives in place of legacy bonuses and significantly improved the flexibility of labor utilization.
- Lowered the breakeven point by 15% while growing top line and funding key investment in the business through growth.
- Increased cash flow by discontinuing unprofitable lines and lowering inventory investment by 50%.
- Improved productivity by over 40% through focused engagement of employees at all levels of the manufacturing process.
- Facilitated leadership through an equal focus on results and relationships enterprise wide.

Consumer Craft and Hobby
A widely recognized consumer kids craft company with declining market share and margins. Engaged in a two phased project:
Phase I – Aligned value added processes with strategy
Phase II – Restructured organization and measurements
Consumer Craft and Hobby
Phase I: Supporting Profitable Growth by Aligning Value Added Processes with Strategy
- Forecasting process tools/timing/accuracy
- Product development process hand-offs and timing
- Incorporating an understanding of product life cycle and exit strategy
- Visibility to measures of drivers of profitability
- Reduction of manual processes
How we helped:
- Increased speed to market
- Improved product development cycle geared to meeting retailer requirements and company margin targets
- Improved supply chain response time and accuracy
- Insured meeting customer service requirements and quality
- Reduced time lines for key processes and Improved productivity
Phase II: Restructure and refocus the financial/accounting resources and processes to accurately measure, analyze, and clearly communicate the current and forecasted state of the business
- Redesign key Financial processes and align those processes with the business strategy
- Creating a Direct Variable Profitability Model to give visibility to measures of drivers of profitability as well as measures of results
- Pricing & costing development
- Financial reporting timing/analysis
- Business Intelligence tools/Data integrity implementation
How we helped
- Created framework for direct variable profitability reporting/analysis that:
- Identified and exited low/non profitable customers and products
- Informed strategic growth platforms for the business
- Identified action plans to lower the break-even point of the company
- Significantly increased cash flow through inventory management by:
- Liquidating excess and obsolete inventory through secondary channels
- Aligning forecasting tools with inventory procurement processes to prevent/mitigate Excess and obsolete inventory creation

Consumer Home Fragrance and
Décor Products
$1.6 billion North American leader in home fragrance and home décor products with international manufacturing and supply chain. Needed corporate strategy reset and revamp of supply chain and product development to return enterprise to profitable growth.
Consumer Home Fragrance and Décor Products
- Built cross company processes for a supply chain strategic hybrid souring model; new product development; profitability reporting and analysis.
- Turned business into cash contributor from a cash drain in the first year through development and implementation of profit improvement initiatives and working capital reductions.
- Restructured the business to significantly reduce overhead costs and net assets employed resulting in positive earnings and ROI.
- Successfully integrated two companies in North America into one through merging cross-functional processes, cultures, and business metrics.
- Reorganized Supply Chain to better support product development and go-to-market strategies.
- Successful sale of the North American Wholesale Group to MVP.
- Successfully liquidated significant levels of Excess and obsolete inventory through secondary channel strategy

Consumer Paint and Coatings Manufacturing and Distribution
Best in class consumer products specialty chemical company with number one market share in North America. Company was challenged with how to determine and evaluate product, customer, and channel profitability to improve margins and customer program ROI within the product life cycle.
Consumer Paint and Coatings Manufacturing and Distribution
- Designed and implemented product/customer/channel profitability model using an approach of direct variable profitability model (DVPM) to evaluate customer/product profitability and gross to net investments. This helped improve customer pricing and program negotiations ensuring a higher return on investment in existing and new product introductions
- Designed and implemented a model which evaluated the effects of potential growth opportunities on shareholder value using key performance metrics and comparable public company information.
- Implemented Crosby cost of quality model resulting in significant reduction redundant cost by building quality in at the front end of processes
- Participated in the Data Room preparation and management presentations in the successful sale of Rust-Oleum to RPM.